Electrolit® Expands C-Store Momentum with 7-Eleven Exclusive Pineapple Coconut Flavor

Electrolit® Expands C-Store Momentum with 7-Eleven Exclusive Pineapple Coconut Flavor

New tropical SKU strengthens category leadership and reinforces the brand's rapid growth in functional hydration. 

HOUSTON, MAY 2026 /PRNewswire/ -- Electrolit® – the number one rapid hydration beverage – unveils the launch of Pineapple Coconut, a new, limited-edition flavor created exclusively for 7-Eleven stores nationwide in time for the summer months. The tropical-inspired release marks the latest step in Electrolit's channel-focused innovation strategy as the brand continues to strengthen its presence in the convenience sector, one of the fastest-moving environments in beverages.

The Pineapple Coconut flavor blends bright pineapple notes with smooth coconut to deliver a refreshing profile designed for consumers seeking both hydration and flavor discovery. The launch builds on Electrolit's momentum as a leading player in the rapid hydration segment, where demand is being driven by consumers prioritizing wellness, recovery, and performance throughout their daily routines, from work to play to sports.

Electrolit's formulation features electrolytes and glucose designed for hydration. That functional foundation of five vital ions, including magnesium, sodium, potassium, calcium, and chloride, has helped position the brand as a strong performer across multiple channels, particularly in convenience, where shoppers increasingly seek beverages that combine efficacy, portability, and taste.

For Electrolit, the exclusive launch represents a continued investment in channel-specific innovation designed to accelerate trial and deepen engagement within convenience. Retail-exclusive flavors allow the brand to introduce differentiated offerings that stand out in the cold vault, reinforce its premium hydration positioning, and respond to growing consumer demand for functional beverages paired with bold, discovery-driven, and seasonal flavor profiles. As the rapid hydration segment continues to expand, Electrolit® is leveraging strategic retail partnerships to drive incremental growth and maintain momentum in one of beverage's most competitive spaces.

Pineapple Coconut Electrolit is available now at 7-Eleven locations for a limited time.

For more information, visit www.electrolit.com or follow along on Instagram or Facebook.

About Electrolit

Electrolit® is a premium hydration beverage designed for everyday hydration needs, including use before, during, or after physical activity and during warm-weather or on-the-go occasions. Founded in Mexico in 1950, Electrolit® is enjoyed by a broad range of consumers with active and busy lifestyles.  Electrolit® contains magnesium, potassium, calcium, sodium, chloride, sodium lactate and glucose for electrolyte absorption, and is offered in a variety of flavors and formats. Electrolit® is available nationwide through grocery, convenience, national retail, and online channels, including Walmart, Kroger, Jewel-Osco, 7-Eleven, and other retailers. Electrolit® is manufactured and owned by Pisa, a pharmaceutical company in Mexico and Latin America. Electrolit is not intended to diagnose, treat, cure, or prevent any disease. All trademarks are property of their respective owners. Learn more at www.electrolit.com.

Mother’s Day Dining + Grupo Manía at SeaWorld Orlando

Seaworld Orlando Invites Guests to Experience an Unforgettable Mother’s Day at Sharks Underwater Grill

SeaWorld Orlando invites guests to treat mom to an elegant and unforgettable Mother’s Day Brunch at Sharks Underwater Grill, available all Mother’s Day weekend. Guests will enjoy a chef curated brunch menu alongside breathtaking, panoramic views of the 700,000-gallon Shark Encounter aquarium, where sharks and tropical fish glide past floor-to-ceiling windows.

The Mother’s Day celebration includes red carpet entry, a complimentary mimosa for mom, and a photo opportunity at the restaurant entrance, creating a memorable experience for the entire family. The festive menu features indulgent brunch favorites such as Steak and Eggs, Chicken & Waffles, Eggs Benedict, and Brioche French Toast, along with signature offerings including Tempura Shrimp, Miso Grilled Atlantic Salmon, and the Shark’s Burger. Kid-friendly meals and decadent desserts are also available.

Guests can enhance their celebration with curated brunch cocktails, including bottomless mimosas, Bloody Marys, and sangria pitchers.

Park admission is required to dine at Sharks Underwater Grill. Reservations are required and can be made at SeaWorldOrlando.com.

Friday, May 8, 2026, 11:00 a.m. – 3:00 p.m.

Saturday, May 9, 2026, 9:00 a.m. – 3:00 p.m.

Sunday, May 10, 2026, 9:00 a.m. – 3:00 p.m.

 SeaWorld Orlando

7007 SeaWorld Drive, Orlando, FL 32821

#seaworldorlando

Enjoy High-Energy Merengue from Grupo Manía at SeaWorld Orlando’s Seven Seas Food Festival This Weekend 

Experience a culinary voyage like never before as SeaWorld Orlando’s signature
Seven Seas Food Festival continues this weekend, bigger and better than ever.
The event runs on select dates through May 17. Guests can savor more than 200
internationally inspired dishes while enjoying live concerts from celebrated
artists including Grupo Manía, performing this weekend.

Orlando’s largest theme park food festival returns with weekend concerts and
culinary experiences. This year, the festival brings an all-new lineup of rotating
global flavors, from Ireland to Mexico and Germany to Asia, paired with
SeaWorld’s award-winning attractions and mesmerizing animal presentations.
It’s a feast for the senses where every bite tells a story, and every performance
brings the park to life. Annual Pass Members can savor the excitement all season
long, returning again and again to enjoy the endless flavors and electrifying
entertainment.

This Weekend’s Headliner
Grupo Manía

Popular Latin Merengue group Grupo Manía brings the energy and dance to
SeaWorld Orlando. Grupo Mania career spans three decades and they’ve released more than 20
musical productions throughout this time. During their ongoing trajectory the
group won the 2003 Grammy Award for Best Merengue Album, won the Tambora Dorada Award for four consecutive years, won two ASCAP Award and, earned a Double Platinum Record for “Está de Moda.”

Celebrating their 32 years of successful career, their local and international rise
places them as a staple in the Merengue community. Bringing their energetic
dance moves and contagious rhythm Grupo Mania will certainly cause a night of
dance and joy at SeaWorld Orlando.

For those seeking the ultimate concert experience, reserved seating is available
for purchase, offering the best seats in the house. Secure a spot now at:
https://seaworld.com/orlando/events/seven-seas-food-festival/buy-tickets/
Event Food & Beverage Offerings

In addition to live concerts, guests can savor 200 internationally inspired dishes
and beverages at the Seven Seas Food Festival. Guests can sip and sample their
way through the festival with a 10-sample tasting lanyard for $75 or level up
with a 15-sample tasting lanyard for $90 (the best value). SeaWorld Orlando Pass
Members can score an exclusive upgrade: 18 samples for the price of 15!

Best Way to Play

One of the best ways for guests to experience SeaWorld Orlando’s Seven Seas
Food Festival is with a SeaWorld Orlando Annual Pass. Pass Members enjoy
unlimited visits with special benefits like exclusive early access to the upcoming
2026 new attraction (SeaQuest: Legends of the Deep), FREE parking, FREE guest
tickets, access to special VIP events, savings on merchandise and more! Some
restrictions and block out dates apply. Annual Passes can be purchased at
SeaWorldOrlando.com.

WHEN: Jan. 30–May 17, Seven Seas Food Festival
Saturday, May 9, Grupo Manía

ABOUT: 

SeaWorld is a leading marine life theme park and accredited zoo and aquarium that provides experiences
that matter while educating and inspiring guests of all ages to care about marine life. Welcoming millions of guests every year, the parks offer fun and enriching experiences from up-close animal encounters and year- round educational programs to award-winning marine-life-themed rides and attractions, special events, and exciting entertainment. For more than 60 years SeaWorld has advanced the conservation of marine life in and outside its parks through science, education, and exceptional animal care that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. SeaWorld is one of the largest marine animal rescue organizations in the world, helping more than 42,000 animals to date. The SeaWorld Conservation Fund, a non-profit foundation established in 2003, has provided more than $20 million to nearly 1,400 organizations to advance critical research on every continent. A portion of park proceeds goes toward supporting these longstanding conservation commitments. SeaWorld parks are in Orlando, San Antonio, San Diego, and Abu Dhabi, United Arab Emirates (UAE). SeaWorld is part of the United Parks & Resorts Inc. (NYSE:PRKS)
portfolio of theme park brands. For more information, visit us at SeaWorld.com.

Electrolit® Serves Up New Athlete Signing with Pro Tennis Player Emilio Nava

Electrolit® Serves Up New Athlete Signing with Pro Tennis Player Emilio Nava

Nava joins the number one rapid hydration brand's growing roster of athlete talent. 

HOUSTON, May, 2026 /PRNewswire/ -- Electrolit® – the number one rapid hydration beverage – today announced the signing of Mexican American professional tennis player Emilio Nava, one of the sport's most promising young talents who went on a consecutive three-title ATP Challenger run in 2025, as its newest athlete partner, supporting his performance on and off the court.

As one of the fastest-rising players on the ATP Tour, Nava has climbed to a career-high world ranking of No. 74, with standout performances across Grand Slam stages, including second-round appearances at the Australian Open, French Open, and US Open. At 24 years old, Nava is building a reputation for endurance, physicality, and relentless baseline play, attributes that demand elite hydration to sustain performance over long, high-intensity matches.

In tennis, where matches can stretch beyond three hours under extreme heat, hydration is essential. Electrolit's science-backed formulation, made with a balance of electrolytes to accelerate fluid absorption, including magnesium, sodium, potassium, calcium, and chloride, will support Nava through training, recovery, and match play across surfaces and climates.

"I've been around sports my whole life. My parents, my family, they all taught me what it takes to perform at a high level," said Nava. "Putting the time and routines into recovery, taking care of my body, and staying consistent every day means hydrating the right way. When I'm in long matches or back-to-back tournaments, I need something that actually works, that helps me stay sharp and recover fast. Electrolit fits into my routine in a way that feels real, I can rely on it, and it's a part of how I play my best tennis."

The partnership reflects a shared commitment to performance and preparation. Born in Los Angeles to Mexican Olympic athlete Eduardo Nava and former professional tennis player Xóchitl Escobedo, Emilio grew up immersed in elite sport, learning early how recovery, endurance, and discipline shape results on the court. Deeply connected to his Mexican roots, he brings that same focus to every match and training session, a mindset that aligns seamlessly with Electrolit – a brand founded in Mexico over seven decades ago and trusted to support active, high-performance lifestyles of all shapes and sizes.

As part of the partnership, Nava will continue to integrate Electrolit into his daily training and match-day routines, while collaborating on content that highlights the role of hydration in elite tennis performance, from grueling baseline rallies to recovery between tournaments.

For more information, visit www.electrolit.com or follow along on Instagram or Facebook.

About Electrolit
Electrolit® is a premium hydration beverage designed for everyday hydration needs, including use before, during, or after physical activity and during warm-weather or on-the-go occasions. Founded in Mexico in 1950, Electrolit is enjoyed by a broad range of consumers with active and busy lifestyles.  Electrolit contains magnesium, potassium, calcium, sodium, chloride, sodium lactate and glucose for electrolyte absorption, and is offered in a variety of flavors and formats. Electrolit is available nationwide through grocery, convenience, national retail, and online channels, including Walmart, Kroger, Jewel-Osco, 7-Eleven, and other retailers. Electrolit is not intended to diagnose, treat, cure, or prevent any disease. All trademarks are property of their respective owners. Learn more at www.electrolit.com.

Three delicious cheeses for hosting season, A Dutch Masterpiece®

Paramus, NJ -- April 2025 -There’s a moment at every good gathering—someone pulls out a cheese, the room leans in, and suddenly the conversation gets better. That’s not an accident. It’s the whole point.

As spring gives way to summer and the pace of entertaining picks up, three Dutch cheese brands are making a quiet case for themselves as the most versatile, most giftable, and frankly most interesting cheeses in the case. They’re not loud about it. They don’t need to be. The cheese speaks for itself.

“At FrieslandCampina, we see cheese as more than just an ingredient it’s a catalyst for connection,” said Josh Rosen, Brand Manager, FrieslandCampina Consumer Dairy. “Whether it’s elevating a simple weekday meal or anchoring a memorable gathering, our brands are crafted to deliver both everyday versatility and exceptional quality that brings people together around the table.

”A Dutch Masterpiece® is the one that makes you look like you know things. Rooted in the Dutch Golden Age inspired by the same tradition that gave us Rembrandt, Vermeer, and Frans Hals—it treats cheesemaking as a form of art, which honestly it is. The flagship Rembrandt® 12-Month Aged Gouda carries a PDO certification, which means every wheel is made from milk sourced in North Holland, produced using methods that haven’t changed because they don’t need to. Twelve months of aging gives it a bold, complex flavor and a smooth, faintly crystalline texture that lands somewhere between impressive and unforgettable. Put it on a board, bring it to a dinner party, or give it as a gift to someone you actually want to impress. All of the above work.

A DUTCH MASTERPIECE® CREAMY GOUDA FONDUE

Serves 6

Ingredients

14 oz Gruyère, finely grated

10 oz aged A Dutch Masterpiece® Rembrandt Gouda, finely grated

1½ cups dry white wine

1–1½ tsp lemon juice

2 tbsp cornstarch

1 tsp Dijon mustard

¼ tsp nutmeg

Instructions

In a medium saucepan, heat wine and lemon juice over medium heat until gently simmering.

Toss both cheeses with cornstarch until evenly coated.

Add cheese gradually, stirring constantly in a slow figure-eight motion, allowing each addition to fully melt before adding more. Keep heat at medium-low.

Stir in Dijon mustard and nutmeg.

If needed, thin with a tablespoon of warm wine at a time. Transfer to a fondue pot and keep warm over low heat, stirring occasionally.

For more information go to www.gayoazul.com www.royalhollandia.com and www.adutchmasterpiece.com

About Royal FrieslandCampina N.V.  

Gayo Azul, Royal Hollandia and A Dutch Masterpiece stand as proud brands under the umbrella of Royal FrieslandCampina. The company enriches millions of lives across the globe by delivering dairy products infused with the essential nutrients of milk. FrieslandCampina products grace over a hundred countries, with its Central Office situated in Amersfoort, the Netherlands. The company's endeavors span four global market-focused business groups: Food & Beverage, Specialized Nutrition, Trading, and Ingredients. Fully owned by Zuivelcoöpate FrieslandCampina U.A., which represents 16,995 dairy farmers across the Netherlands, Germany, and Belgium, FrieslandCampina is one of the world's most prominent dairy cooperatives. For further insights, explore: www.frieslandcampina.com. Gayo Azul is proud to be a part of FrieslandCampina, enriching lives worldwide with dairy products infused with essential nutrients from milk. 

Three delicious cheeses for hosting season, Royal Hollandia®

Royal Hollandia® plays a different game—it’s the brand that makes specialty cheese feel like something you reach for on a Wednesday. The range runs from Mild Gouda to Maasdam to a Mediterranean Herb Gouda, and the Limited Flavors Collection goes further: black garlic gouda, very berry goat cheese, and more It comes in bulk wheels, and retail wedges which means it fits neatly into a professional kitchen, a home fridge, or a picnic bag. It’s the kind of cheese that quietly elevates whatever it touches.

ROYAL HOLLANDIA® POTATO, ZUCCHINI & ASPARAGUS FRITTATA WITH MAASDAM & GOUDA

Serves 4–6 | Cook Time: ~30 minutes

Vegetables

2 tbsp olive oil

1½ cups zucchini, sliced

1½ cups asparagus pieces

1 cup baby spinach, chopped

1½ cups cooked baby potatoes, sliced or cubed

1–2 tomatoes, cubed

Salt to taste

Egg Mixture

12 large eggs (or plant-based alternative)

½ tsp black pepper

Pinch cayenne (optional)

½ tsp salt

Cheese

¾ cup shredded Royal Hollandia® Maasdam

¾ cup shredded Royal Hollandia® Gouda

Optional Garnish

Chives or green onions

Extra cracked pepper

Instructions

Preheat oven to 350°F (175°C).

Heat olive oil in a 10-inch oven-safe skillet over medium heat. Add zucchini and cook 3–4 minutes until softened.

Add asparagus and cook about 1 minute. Stir in spinach and tomatoes; cook until spinach wilts.

Add potatoes and cook another 3–4 minutes until heated through.

In a bowl, whisk eggs until fully combined. Season with salt, pepper, and cayenne if using.

Pour egg mixture into skillet and gently stir to distribute ingredients evenly.

Sprinkle cheeses over the top.

Transfer skillet to oven and bake 15–20 minutes, until eggs are set and top is lightly golden.

Garnish and serve warm.

Three delicious cheeses for hosting season, GAYO AZUL®

GAYO AZUL® A delicious cheese for hosting season

When people host, cheese is usually what ends up on the table first. It’s easy, flexible, and works for everything from casual drinks to more planned dinners.

These cheeses from A Dutch Masterpiece, Royal Hollandia, and Gayo Azul offer different ways people actually use cheese: aged Gouda for boards, everyday cheeses for cooking, and varieties that work across cuisines.

They’ve also put together seasonal recipes showing that range in practice, from fondue to brunch dishes to ramen.

From Spring to Summer: Cheesy Crowd-Pleasers That Bring People Together 

April 2025 -There’s a moment at every good gathering—someone pulls out a cheese, the room leans in, and suddenly the conversation gets better. That’s not an accident. It’s the whole point.

As spring gives way to summer and the pace of entertaining picks up, three Dutch cheese brands are making a quiet case for themselves as the most versatile, most giftable, and frankly most interesting cheeses in the case. They’re not loud about it. They don’t need to be. The cheese speaks for itself.

“At FrieslandCampina, we see cheese as more than just an ingredient—it’s a catalyst for connection,” said Josh Rosen, Brand Manager, FrieslandCampina Consumer Dairy. “Whether it’s elevating a simple weekday meal or anchoring a memorable gathering, our brands are crafted to deliver both everyday versatility and exceptional quality that brings people together around the table.”

• A Dutch Masterpiece® is the one that makes you look like you know things.
• Royal Hollandia® plays a different game, then there’s 
• Gayo Azul®, which interests anyone who cooks across cuisines.

The brand was built on the premise that Dutch cheesemaking heritage and Hispanic culinary tradition don’t just coexist—they actually make each other better. The result is a lineup that includes Queso Fresco, Cotija, Queso Para Freir, Dutch Edam, and a Gouda that melts beautifully into just about anything. Tacos, ramen, a classic cheese platter—Gayo Azul moves between worlds without breaking a sweat.

Together, they cover a lot of ground. And this season, they’re the reason three very different recipes all taste like exactly what a spring or summer table should feel like. Try these gems just in time for Spring:

In this post I will start with, GAYO AZUL® 

GAYO AZUL® CHEESY RAMEN

Serves 1 | Prep: 2 minutes | Cook: 5 minutes

Ingredients

Gayo Azul® Gouda, grated

1 tsp oil

1 garlic clove, minced

1 spicy ramen noodles packet

1 tbsp green onion, sliced

1 soft-boiled egg

Directions

Heat oil in a pot over medium heat. Add garlic and sauté for about 30 seconds.

Add ramen seasoning, noodles, and 1 cup water. Bring to a boil and cook until noodles are tender.

Stir to separate noodles, then turn off heat and add grated Gouda.

Cover and let cheese melt for 2–3 minutes.

Garnish with green onions and serve with a soft-boiled egg.

The beauty of cooking with cheese like this is that it does the heavy lifting without announcing itself. A fondue that draws everyone around the pot. A frittata that works as well at a brunch table as it does cold out of the fridge the next morning. A bowl of ramen that goes from late-night impulse to something genuinely satisfying just by adding a handful of grated Gouda.

Whether it’s a slow spring afternoon or the full heat of a summer cookout, these are the kinds of dishes—and the kinds of cheeses—that make the table worth gathering around.

For more information go to www.gayoazul.com 

GATORADE DICE QUE NO HAY ATAJOS HACIA LA GRANDEZA EN SU NUEVA CAMPAÑA GLOBAL DE FÚTBOL 'IS IT IN YOU?'

GATORADE DICE QUE NO HAY ATAJOS HACIA LA GRANDEZA EN SU NUEVA CAMPAÑA GLOBAL DE FÚTBOL 'IS IT IN YOU?'

Encabezada por Christian Pulisic, Vinícius Júnior, Julián Álvarez y la plantilla de futbolistas de clase mundial de Gatorade, la nueva campaña global de la marca recuerda a los atletas que confíen en el sudor que construye la grandeza.

Puntos Clave: 

• Durante décadas, la marca GATORADE® – con su mezcla de electrolitos número uno comprobada – ha impulsado a futbolistas de todos los niveles en todo el mundo, desde campos de fútbol comunitarios hasta los escenarios más grandes del mundo.
• Mientras que la plantilla de clase mundial de Gatorade – incluyendo Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz y Tajon Buchanan – se prepara para competir, la marca está lanzando una nueva campaña global, recordando a los atletas que confíen en lo que ha impulsado su éxito: el sudor, los sacrificios y la ciencia.
• El Instituto de Ciencias del Deporte de Gatorade (GSSI) aporta 41 años de experiencia en ciencias del deporte a equipos nacionales en múltiples continentes, incluyendo Brasil, Colombia y Canadá – con datos que muestran que los futbolistas pierden entre 1 y 2 litros de fluido por partido de 90 minutos.
• La campaña se extenderá globalmente a través de redes sociales, activaciones digitales y presenciales – desde publicidad exterior disruptiva hasta una colaboración global de vestuario de edición limitada.

CHICAGO, abril de 2026 /Durante décadas, Gatorade ha impulsado a futbolistas de todos los niveles en todo el mundo, desde campos de fútbol comunitarios hasta los escenarios más grandes del mundo. Mientras que la plantilla de futbolistas de clase mundial de Gatorade – incluyendo Christian Pulisic, Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz y Tajon Buchanan – se prepara para competir, la marca está lanzando una nueva campaña global, 'Trust What's Inside.' La campaña, que marca la reintroducción global de la plataforma 'Is It In You?' de Gatorade en su búsqueda por conectar con la próxima generación, recuerda a los atletas que confíen en lo que ha impulsado su éxito: el sudor, los sacrificios y la ciencia detrás de la mezcla de electrolitos número uno comprobada de Gatorade.

Comenzando con un vídeo de la campaña 
La campaña se lanza con una pieza audiovisual que presenta la plantilla global de futbolistas de Gatorade junto con atletas jóvenes – sudando para perfeccionar su oficio. Desde la precisión del primer toque de Pulisic hasta el toque delicado de Vini Jr. sobre una multitud de defensores y Álvarez saltando sobre un portero que se aproxima sin perder ritmo, cada momento refleja cómo el sudor, el trabajo duro y la fórmula respaldada por la ciencia de Gatorade pueden llevarte donde los atajos no pueden. El vídeo presenta la canción "Beto's Horns" de CA7RIEL & Paco Amoroso, Fred Again.., y Ezra Collective, con la narración de la legendaria figura del fútbol Clint Dempsey.

"Cada oportunidad que tengo para competir lo tomo como un honor – algo hacia lo que he trabajado durante toda mi carrera, y Gatorade ha sido una parte clave de ese viaje. Ser parte de esta campaña significa mucho para mí, porque es el reconocimiento del compromiso inquebrantable con el sudor y el trabajo duro que se necesita para desempeñarse al más alto nivel," dijo Julián Álvarez, atleta del equipo Gatorade.

Sudando la Ciencia 
Gatorade también aporta su legado de múltiples décadas de experiencia en ciencias del deporte a los banquillos de los equipos nacionales de Brasil, Colombia y Canadá. En el fútbol, los jugadores pueden perder entre 1 y 2 litros de fluido a través del sudor durante un partido de 90 minutos¹ – y de todos los deportes de equipo estudiados, la deshidratación significativa se ha reportado más consistentemente en el fútbol. Esta perspectiva fundamenta la ciencia de hidratación líder de la categoría de Gatorade, ayudando a traducir datos de pérdida de sudor en estrategias precisas de nutrición e hidratación para el desempeño.

La cartera de productos de Gatorade – que está científicamente diseñada para reemplazar lo que los atletas pierden en sudor – está directamente integrada en el entrenamiento y los protocolos de los partidos de los equipos nacionales en múltiples continentes. El equipo nacional de Brasil recientemente se sometió a pruebas de sudor con el Instituto de Ciencias del Deporte de Gatorade (GSSI), ofreciendo a cada jugador información personalizada de hidratación basada en su pérdida de sudor para ayudarles a comprender mejor sus necesidades de desempeño únicas.

"Gatorade ha estado ahí para los futbolistas durante décadas, mientras han vertido todo su esfuerzo en este maravilloso deporte," dijo Mark Kirkham, Director de Marketing de PepsiCo Beverages U.S. "Mientras estos atletas de clase mundial se preparan para competir, esta campaña es una celebración del sudor implacable que invierten. Sin atajos, suerte o trucos involucrados."

Este es solo el comienzo de la campaña – que se extenderá globalmente a través de redes sociales, activaciones digitales y presenciales en los próximos meses, desde publicidad exterior disruptiva hasta una colaboración global de vestuario de edición limitada. Los aficionados pueden seguir los canales de redes sociales de Gatorade para obtener las últimas noticias acerca de la campaña.

Acerca de Gatorade
Gatorade, una división de PepsiCo (NASDAQ: PEP), ha sido construida con más de 61 años de estudio de atletas y la ciencia del sudor. Confiada por atletas de todos los niveles, desde campos comunitarios hasta los escenarios internacionales más prestigiosos, en más de 80 países en todo el mundo, la gama de productos de hidratación y desempeño formulados científicamente de Gatorade está diseñada para reemplazar lo que los atletas pierden y alimentar lo que necesitan para desempeñarse al máximo. Para más información, visita www.gatorade.com.