SunnyD Vodka Seltzer Brings PURPLE to Life — A Flavor 30 Years in the Making
Inspired by the iconic 1990s SunnyD commercial, the long-discussed "Purple" finally becomes a ready-to-drink vodka seltzer
STAMFORD, Conn., April, 2026 /PRNewswire/ -- For more than three decades, one question has lingered in pop culture: What was that purple drink?
SunnyD Vodka Seltzer PURPLE brings the iconic 90s "Purple Stuff" to life for the first time.
First introduced as "Purple Stuff" in a now-iconic 1990s SunnyD commercial, the mysterious purple drink in the fridge became a generational talking point – quoted, referenced, and endlessly discussed, yet never clearly defined.
Now, SunnyD Vodka Seltzer is bringing Purple off the screen and into the can for fans 21+.
Introducing SunnyD Vodka Seltzer PURPLE, a new limited-time ready-to-drink vodka seltzer inspired by that cultural moment. Instead of over-explaining the past, the brand gives it a modern twist — transforming a nostalgic reference into a bold, flavor-forward hard seltzer designed for today.
For the first time, fans can taste PURPLE for themselves.
"PURPLE was always the mystery in the fridge," said Randi Jachino, Chief Marketing Officer of Harvest Hill Beverage Company. "Now it is the boldest thing in the cooler. We are excited to see the lively discussions start all over again."
From Cultural Moment to Can
SunnyD Vodka Seltzer PURPLE captures the playful energy of the original spot and reinterprets it for a modern, adult drinking experience. Light, bubbly, and approachable at 4.5% ABV, it's crafted for social occasions – from backyard hangs to beach days and everything in between.
As a limited-time release, PURPLE continues SunnyD Vodka Seltzer's pop-culture-driven approach to innovation – turning shared memories into something entirely new.
Let Unique POVs Begin
The launch will unfold across earned media, creator partnerships, and social activations centered around one simple prompt: What does PURPLE taste like to you?
Availability
SunnyD Vodka Seltzer PURPLE (MSRP $9.99/4-pack) rolls out nationwide beginning April 2026 for a limited time at select retailers.
For more information, visit www.sunnydcocktails.com or follow @SunnyDCocktails on social and join the conversation with #SDVSPurple.
SOURCE Harvest Hill Beverage Company
ABOUT SUNNYD VODKA SELTZER
SunnyD Vodka Seltzer is the boldly original ready-to-drink vodka seltzer from SunnyD, bringing nostalgic flavor experiences to 21+ consumers with a playful, modern twist. The portfolio includes legendary Tangy Orange as well as fan favorites Orange Pineapple, Orange Strawberry along with limited release flavors including the newly introduced PURPLE. Each SunnyD Vodka Seltzer can delivers a refreshing 4.5% ABV and 0g sugar, making it an approachable choice for social occasions. SunnyD Vodka Seltzer is available for purchase in a four-pack (SRP $9.99) or eight-pack (SRP $19.99) at retailers nationwide. For more information, visit www.sunnydcocktails.com or follow @SunnyDCocktails on social.
ABOUT HARVEST HILL BEVERAGE COMPANY
Harvest Hill Beverage Company is one of the nation's largest independent branded beverage producers, generating more than $1 billion in annual sales. Its portfolio includes iconic brands such as SunnyD, Juicy Juice, Little HUG, and Daily's Cocktails, distributed nationwide across retail, convenience, food service, and liquor channels. Headquartered in Stamford, Connecticut, Harvest Hill operates a national manufacturing and distribution network and employs more than 1,000 associates across the United States. Harvest Hill is part of Castillo Hermanos, a family-owned beverage leader serving markets across Central America, the Caribbean, and the United States.
Please enjoy responsibly. Purple is intended for adults 21+.
