dr. phillips center REVEALS
opening date, ADDITIONAL DETAILS and primary FOCUS OF new six-month LIVE-entertainment
FESTIVAL
--
New Frontyard FestivalTM to help raise awareness for
efforts
and funding to #SaveOurStages --
-- Socially-distanced festival venue first of its kind in the U.S. --
Before a group of community leaders,
elected officials and business partners, Dr. Phillips Center today revealed more
details about Frontyard FestivalTM, an innovative, six-month live-entertainment event that
will re-engage artists and guests in a safe,
socially-distanced setting. And while the festival, which kicks off
Saturday, December 5, will help return live music, comedy, dance, film and
wellness to Orlando, it will also shed light on efforts and funding needed to
sustain live venues and entertainment organizations across the country.
“The big idea is to use this platform to uplift our community and
raise awareness about how COVID-19 has devastated our entire industry,” said
Kathy Ramsberger, president and CEO of Dr. Phillips Center. “After eight long
months, it’s immensely rewarding to produce and present live programming again,
but our overarching objective is to draw attention to the long, difficult road
ahead.
Frontyard Festival will take place in a specially-built,
three-acre outdoor theater, whose design elements—sleek wood fencing, stainless
steel accents and lush greenery—are inspired by sunny, outdoor patios and front
porches. Now under construction, the venue will feature hundreds of private,
elevated boxes placed six feet from one another, allowing guests to enjoy a concert
or film, or take part in a fitness class, while keeping a healthy distance from
others.
“The Dr. Phillips Center has met head on the challenges facing
performing arts and live entertainment venues all over the world,” said Steven
Wolff, CMC, founding principal of AMS Planning & Research and AMS
Analytics, which provide national consulting services in the arts, cultural and
entertainment industries.
“The
entire live performance industry has been decimated,” Wolff said. “Major tours
have been cancelled, local productions are limited and theater capacities are
dramatically reduced due to social distancing requirements. Most guests just
aren’t sure it’s safe to return to indoor venues. The recent surge has further
impacted audience readiness and we have a way to go before our patrons will
return to our traditional venues. I expect their solution will be watched and
may even be replicated in other markets, because there’s nothing like it,
anywhere else in the country.”
In her remarks, Ramsberger urged guests to join Dr. Phillips
Center and the National Independent Venue Association in efforts to urge
Congress to pass federal relief for live entertainment venues and arts
organizations.
“This is an exciting day for us, but we can’t lose sight of the
very serious financial situation we are in right now. We need your help.”
Entertainment Line-Up
Frontyard Festival, presented by AdventHealth with support
from the City of Orlando, Orange County and a host of other
sponsors, will officially launch Saturday, December 5 with co-headliners
Citizen Cope and G Love & the Juice. Singer-songwriter Citizen
Cope (Clarence Greenwood) came out of the Washington, D.C. music scene and is known for
his high-energy mashup of funky vibes and positive, life-affirming lyrics. G
Love & the Juice is an alternative hip-hop band
from Philadelphia known for its unique and laid-back R&B undertones.
December’s line-up also includes:
·
Sunday, Dec 6 – Songs of the
Season. A
heartwarming holiday tradition technically produced by Full Sail University and
featuring musicians and vocalists from Rollins College music department.
·
Wednesday, Dec 9 – Ragtime. Students from Dr.
Phillips Center’s AdventHealth School of the Arts will present a uniquely
reimagined, socially distant version of this Broadway smash hit.
·
Thursday, Dec 10 – An
Evening with Jason Isbell & Amanda Shires. An unforgettable
night with four-time Grammy Award-winning artist Jason Isbell and Grammy-winning
singer, songwriter and violinist Amanda
Shires.
·
Friday, Dec 11 – WJRR’s Acoustic Christmas: Smith & Myers of Shinedown. An acoustic “side project” from Shinedown
frontman Brent Smith and guitarist Zach Myers.
·
Saturday, Dec 12 – Big Bad
Voodoo Daddy’s Wild & Swingin’ Holiday Party. A raucous feel-good show full of holiday
classics from the contemporary swing revival band from Southern California.
·
Tuesday, Dec 15 – CFCArts
Presents Noel: The Carols of Christmas. The wonder and joy of the holiday
season will be on full display in this performance by CFCArts’ community choir
and orchestra.
·
Saturday, Dec 19 – Michael James Scott’s A Fierce Christmas. The star of Broadway’s Disney ALADDIN
returns to his native Orlando to officially launch his first holiday album, “A
Fierce Christmas,” accompanied by a 12-piece band and 16-voice choir sourced
from local youth theater programs and churches.
·
Tuesday, Dec 22 – Victory Productions Presents:
The Christmas Tenors. Internationally acclaimed
operatic tenors Fernando
Varela, Craig Irvin and Devin Eatmon, with The Villages Philharmonic Orchestra under the guidance
of Maestro Pasquale Valerio
·
Wednesday, Dec 23 – Mega Latin Christmas with
El Gran Combo de Puerto Rico. Central Florida’s largest
Latin holiday celebration starring world-renowned salsa orchestra El Gran Combo
along with other musical acts.
The arts center has also confirmed several shows for 2021,
including performances by Jazz at Lincoln Center Orchestra Septet with
Wynton Marsalis, Step Afrika, Keb’ Mo’, Tye Tribbett,
Bethune Cookman University Concert
Chorale, Orlando Gay Chorus, Orlando
Philharmonic Orchestra and UCF Celebrates the Arts.
All December shows and a number of others taking place in 2021 go on
sale tomorrow, November 20 at 10 a.m. at frontyardfestival.org. Festival-goers
are encouraged to check online and follow Dr. Phillips Center on Facebook,
Twitter and Instagram for future announcements, on-sale dates, and more
information.
Other Programming Partners
While the arts center is curating and presenting shows for the
festival, its programming team has also partnered with several local
organizations to keep the venue active seven days a week.
·
The arts center will team up
with Foundation Presents—which operates The Social and The Beacham—and iHeartMedia,
which owns and operates 12 local radio stations such as WJRR, Rumba and Magic
107.7, to book shows and celebrities throughout the six-month event.
·
YMCA of Central Florida will manage morning health and wellness
classes free to the public. When registering for a class at
FrontyardFestival.org, each participant will select a private box and will be
required to bring their own equipment such as yoga mats and water bottles. A
start date will be announced soon and an initial weekly schedule will likely
include:
o Mondays and Fridays at 7:15 a.m. – Yoga
o Tuesdays at 9 a.m. – Boot Camp
o Wednesdays at 7:15 a.m. – Boot Camp
o Thursdays at 9 a.m. – Yoga
o Fridays at 7:15 a.m. – Yoga
o Saturdays at 8:30 a.m. – Yoga, followed by
Zumba at 10 a.m.
·
In partnership with the Central
Florida Music Association, Dr. Phillips Center is producing a free “Live
and Local” lunch series in which association members will provide live
entertainment from 11:30 a.m. to 1:30 p.m. Monday through Saturday. There is no
charge for admission and guests will be able to order food and beverages from
on-site restaurants that will rotate weekly. Wages for the artists will be
supported by OUC.
How It Works
Ticketing and seating for festival shows will be different than
those inside the arts center. Rather than purchase individual tickets, festival
guests will select their own private box for up to five people. Boxes will have
a minimum seat requirement that will vary by show.
Pricing will vary based on the artist, box location and minimum
number of tickets guests must purchase. For instance, boxes for opening night
have a four-seat minimum and range from $184 for a front-row box in front of
the stage to $144 for a box closer to Orange Avenue. Two 16’ x 28’ LED screens
will be located on either side of the main stage to ensure good visibility and
an exceptional experience.
Guests will have the opportunity to pre-order food and beverage items
from on-site restaurant partners: Toasted, Tap Room at Dubsdread and Nikki’s Place, along with a variety
of concepts from local restaurant entrepreneur Harp & Cork: Dharma Fine
Vittles, Oak Flame Pizza, Eola General, Sea Legs, and Juniper
Patisserie.
Contactless ordering will take place through guests’ own
mobile devices either before or after arrival, and food and drinks—including
beer, wine and cocktails—will be delivered directly to their boxes.
Event Sponsors and Contributors
Arts center officials today also recognized the many corporate
sponsors who are helping fund the festival’s infrastructure and operations. Hundreds
of artists, instructors, crews, sound and lighting technicians, food-service
workers, security personnel, maintenance and housekeeping employees, guest
service representatives and many others will participate in the festival.
“AdventHealth and the Dr.
Phillips Center began our partnership many years ago, as we know the arts can
have a significant positive impact on our health – body, mind and spirit,” said
Sharon Line Clary, vice president of marketing and communications for AdventHealth
Central Florida. AdventHealth has been a longstanding supporter of the arts center,
and together, they opened the AdventHealth School of the Arts in 2015. Through
the partnership, the organizations have provided arts education and
opportunities for Central Floridians of all ages, and also researched the
impact the arts has on caregivers of people with memory disorders. AdventHealth
physicians have provided the Dr. Phillips Center with guidance on how to safely
re-open and prepare for the festival.
“We applaud the Dr. Phillips
Center and our local leaders for their innovation in bringing the arts back to
Central Florida,” Clary said. “We are proud to partner with the Dr. Phillips
Center and the Frontyard Festival presented by AdventHealth. It’s one more way
we can support our community, the many performers and artists, and help our
neighbors feel whole.”
In addition to AdventHealth, the City of Orlando and Orange
County, other festival sponsors, and contributors include: Ravago Americas, Vystar Credit
Union, American Momentum, Experience Kissimmee, Fifth Third
Bank, OUC, Massey Services, Pepsi, Florida Blue,
City Beverages, Hilton Destinations, TD Charitable Foundation,
WESH 2 & CW18, iHeartMedia, Clear Channel Outdoor,
Orlando Weekly and Watermark Publishing Group.
Whiting-Turner Construction, OP-AV, Spirit Scaffolding, Rosen Hotels and
Carpe Diem have provided in-kind support; other contributions have been
received from the Elizabeth
Morse Genius Foundation, Bob Vander Weide and Shelby Norwich, Progressive Distribution and Wild Ocean Seafood.
“We owe a huge debt of gratitude to so many for their early
support and confidence in the concept,” said Ramsberger. “With your support,
we’ve turned a paper exercise into a full-fledged reality that’s coming
together right before our eyes. You have our heartfelt thanks.”
Health & Safety First
To keep guests properly
distanced, each private guest box will be placed six feet from one another.
Additional health and safety
protocols—developed with guidance from federal, state and local health
authorities and the arts center’s partner, AdventHealth—follow:
·
The festival will be completely
contained within a six-foot perimeter fence with two secure entrances, so that
all guests may be screened for COVID-19 symptoms.
· Touchless temperature and bag
checks will be performed prior to entry. Any guest with a temperature of 100.4
or more (CDC guidance), or exhibiting physical symptoms, will not be permitted
to enter.
·
Masks will be required:
o at all times by all event staff
o for all artists and their team members, unless
they are actively performing on stage
o for all guests, unless they are actively
eating or drinking in their boxes
·
Food will be available for
pre-purchase prior to arrival. Once guests been seated in their boxes, they will
use a food-ordering app and have their food delivered directly to their box to
keep walk-up ordering (and potential crowding) to a minimum
· Before each performance, all
guest areas—including every box—will be thoroughly sanitized using
hospital-grade disinfectant.
About Dr. Phillips Center for the Performing Arts
Dr. Phillips Center for the Performing Arts is a private, not-for-profit
501(c)3 organization operating the state-of-the-art performing arts center in downtown
Orlando, Fla. With its opening in November 2014, the arts center has become a
gathering place for creativity and discovery, and a vibrant urban destination
where artists, audiences and students come to experience, explore and learn.
The two-block community destination features the 2,700-seat Walt Disney
Theater, 300-seat Alexis & Jim Pugh Theater, Seneff Arts Plaza,
AdventHealth School of the Arts, the DeVos Family Room and other event rental
spaces. Under construction is Steinmetz Hall, a 1,700-seat acoustical theater,
along with rehearsal, classroom, office space and commercial development
spaces. Dr. Phillips Center collaborates with the City of Orlando, Orange
County, the City of Winter Park, the State of Florida and generous donors
