AMASS LAUNCHES NON-ALCOHOLIC SPIRIT RIVERINE

 AMASS LAUNCHES NON-ALCOHOLIC SPIRIT RIVERINE

Inspired by the lush forests of British Columbia

 AMASS, a clean botanics company, launches Riverine, a refined non-alcoholic

spirit that captures the lush landscape of the Pacific Northwest. AMASS is known for its Dry Gin

and Botanic Vodka, and defies the beverage category by adding an alcohol-free option. In place

of alcohol, Riverine uses natural botanicals to deliver the complex flavor profile and unique finish

consumers have come to expect from sophisticated spirits.

“With our line of clean botanic spirits, we wanted to offer a premium culinary experience for all

AMASS consumers, regardless of their drinking habits,” says Morgan McLachlan, Co-founder,

CPO, and Master Distiller for AMASS. “Riverine is inspired by the dense coniferous forests of the

Canadian Pacific Northwest, where I grew up. The result isn’t a gin proxy, but rather a nuanced,

sophisticated spirit in its own right.”

Riverine contains a regional blend of 14 organic botanicals including Sorrel and Sumac. Each

botanical is individually distilled using a proprietary hydrosteam distillation process. In this key

step, water vapor, instead of alcohol, is used to extract essential oils for a crisp and evergreen

flavor profile reminiscent of the towering firs and coastal mountains of British Columbia.

With its verdant flavors, Riverine can be used in an array of cocktails, or simply sipped over ice

with a splash of tonic. A nose of bright Sumac fades to cool mint. On the palate, citrus, Sorrel,

and Coriander lend a vibrant piquancy to start, layered with moss and earth. Deep forest notes

from Juniper and Parsley linger on the rear palate, as Rosemary imparts a long herbal finish.

Distilled and bottled in British Columbia, Riverine is zero calories, does not contain added sugar,

sweeteners, artificial colors or flavors, and is vegan, non-GMO, and gluten-free. It retails for

$35.00 and will be available on amass.com starting January 25th.

Headquartered in Los Angeles, California, AMASS makes clean botanics for modern life. From

alcoholic and non-alcoholic spirits to personal care products including hand sanitizer, hand soap,

and bath salts, AMASS uses natural botanicals to transform social and self care rituals.