Jordan's Skinny Mixes Sees A Sale Increase During Black Friday/Cyber Monday
This year, in particular, brands partaking in promoting deals and steals for Black Friday and Cyber Monday were a risk and an unknown factor of what and how much will be sold due to inflation and other economic downfalls. Many brands across the chart have decreased sales during this promotional weekend, and for beverage brand Jordan Skinny’s Mixes they saw the opposite.
Here is a few key takeaways from Black Friday/Cyber Monday for Jordan’s Skinny Mixes:
Full BFCM Week, up 30% YoY in Revenue
Entire November was up 11% YoY and the most significant eCommerce month in Skinny Mixes history!
During BFCM, we saw an increase in KPIs across the board: Website Visits up 28%, Conversion Rate up 25%, Average Order Value up 9%, Average Revenue/Unit up 15%, all YoY
Fueled by increased marketing efforts (email and SMS push) and special offers - up to 60% OFF, a $10 Gift Card with the purchase, and Free Mystery Gift with every order
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