LEGOLAND Florida debuts LEGO® Pokémon™ Play Zone during LEGO® Festival

LEGOLAND® Florida Resort is leveling up this year's LEGO® Festival with the debut of the all-new LEGO® Pokémon™ Play Zone, where families will be among the first in the world to experience the newly announced LEGO® Pokémon™ SMART Play™ system before the sets hit store shelves this August.

 

Running July 20 through August 16, LEGO® Festival features five interactive zones: Music, Creative, Chill-Out, alongside the brand-new LEGO® Pokémon™ Play Zone and LEGO® F1® Thrill Zone - all included with regular theme park admission.

LEGO® POKÉMON™ TRAINERS AT THE READY! 

LEGO® POKÉMON™ ANNOUNCED AS LEGO® FESTIVAL 2026 PLAY ZONE HEADLINER AT LEGOLAND® FLORIDA RESORT

• Guests attending LEGO® Festival 2026 at LEGOLAND Resorts can access a LEGO® Pokémon™ Play Zone limited-time experience to continue their LEGO® Pokémon™ Trainer journey, brick by brick in real life
  
  
• Prepare for Battle: Festival goers will be among the first to discover the newly announced LEGO® Pokémon™ SMART Play™ sets at LEGOLAND® Florida Resort before they hit shelves in August
   
• LEGO® Festival runs from July 20 to August 16, 2026, and features five interactive zones: Music, Creative, Chill-Out Zones alongside the brand-new Play Zone featuring LEGO® Pokémon™ and LEGO® F1® Thrill Zone

WINTER HAVEN, FL (July, 2026): LEGOLAND® Florida Resort has revealed that LEGO® Pokémon™ will be joining this year’s LEGO® Festival as the headliner for the Play Zone levelling up the game for this year’s family summer event in Florida. Guests can expect hands-on activities and creative interactive play, including the newly announced LEGO® Pokémon™ SMART Play™ sets as part of the ultimate summer celebration of family fun. 

The Play Zone will offer kids and adults alike the chance to bring their Pokémon Trainer dreams to life, in the real world. Pokémon fans can level up their skills through a hands-on training journey - bonding with, nurturing, and training a selection of five Pokémon, to take on the most epic brick-built battles. 

Guests will step into a LEGO® Pokémon™- inspired world, joining in hands-on activities and build moments that bring play to life and Pokémon into the physical realm through the LEGO® SMART Play™ system. Entering the Nurture area, Trainers can build their Pokémon a tasty snack, then head to the snack table to add a SMART tag and see how their Pokémon reacts. They can also build and display a LEGO Poké Ball, plus snap a photo with the giant LEGO® Pikachu model making its way to LEGO Festival this summer at the family theme park in Winter Haven. 

Not only that, but families joining the festival fun will also be among the first in the world to see the LEGO® Pokémon™ SMART Play™ system in action, and learn how to nurture, train and battle with their Pokémon in the LEGO® Pokémon™: Trainer Center, while interacting with favorite LEGO® Pokémon™ as they come alive in guests hands before they hit shelves in August. 

"LEGO® Pokémon™ brings an exciting new way for families to play together at this year's LEGO® Festival," said Brian Bacica, Park President of LEGOLAND Florida Resort. "Whether you're a lifelong Pokémon fan or discovering it for the first time, families can build and share unforgettable moments together through hands-on experiences."

The new LEGO® SMART Play™ system is designed to help play last longer and feel more dynamic, active, social and interactive, and it is screen free fun. For Pokémon Trainers, this means more catching, more bonding, more training, more battling, and new ways to play – all available to be experienced at LEGO® Festival.

Running from July 20 to August 16, 2026, LEGO® Festival will turn LEGOLAND Florida Resort into a full-on festival of imagination across five interactive zones: Music, Creative, Chill-Out alongside the brand-new Thrill and Play Zone. 

LEGO® Festival will be available at multiple LEGOLAND® Resorts worldwide with the Play Zone featuring at: LEGOLAND ® California, LEGOLAND ® Deutschland, LEGOLAND Florida, LEGOLAND® New York, LEGOLAND®Windsor and will be included in the regular ticket prices. 

 

For more information on LEGO Festival, please visit LEGOLAND.com/Florida.

 About LEGOLAND

• LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO, DREAMZzz and LEGOLAND are trademarks of the LEGO Group. ©2026 The LEGO Group. 
• The LEGOLAND® Florida Resort is a unique family theme park where children aged 2 -12 can take to the road, soar through the skies, and sail the seas in complete safety.  With interactive rides, attractions, live shows, building workshops, and driving schools, not to mention a staggering 80 million LEGO® bricks, all set in 150 acres of beautiful parkland. 
• There are 11 LEGOLAND® parks in the world – LEGOLAND® Billund in Denmark, LEGOLAND® Windsor, LEGOLAND® California, LEGOLAND® Florida, LEGOLAND® Deutschland in Germany, LEGOLAND® Dubai, LEGOLAND® Malaysia, LEGOLAND® Korea, LEGOLAND® New York, LEGOLAND® Shanghai in China and LEGOLAND® Japan. 

About LEGOLAND Resorts

LEGOLAND Resorts bring the LEGO brand to life on an epic scale. Merlin – which holds the exclusive rights to the LEGOLAND brand – currently operates ten parks globally (in eight countries); and is actively developing new projects in China. It is realizing the growth potential of these theme parks by expanding them into ‘mega-resort’ short break destinations, offering guests themed accommodation, second gate attractions (including waterparks) and LEGO themed experiences that are rich in interactive features. Seewww.legoland.com for more information.

 

About the LEGO Group

 The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. See www.lego.com for more information.

 

About The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.

 

About Merlin Entertainments

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.

See www.merlinentertainments.biz for more information.