Axel Perez Blog: FOR IMMEDIATE RELEASE: CELSIUS Energy Celebrates Launch of 3 New Space Vibe Flavors with Star-Studded “Cosmic Desert” Coachella Event

CELSIUS® Energy Celebrates Launch of 3 New Space Vibe Flavors with Star-Studded “Cosmic Desert” Coachella Event

Alessandra Ambrosio at CELSIUS Cosmic Desert Event in celebration of CELSIUS Space Vibe Trilogy launch

Megan Fox at CELSIUS Cosmic Desert Event in celebration of CELSIUS Space Vibe Trilogy launch

Nicole Young at CELSIUS Cosmic Desert Event in celebration of CELSIUS Space Vibe Trilogy launch

T-Pain performing at CELSIUS Cosmic Desert Event in celebration of CELSIUS Space Vibe Trilogy launch

Two Friends performing at CELSIUS Cosmic Desert Event in celebration of CELSIUS Space Vibe Trilogy launch

All photos courtesy of CELSIUS Energy Drink via Getty Images

FRIDAY, APRIL 12TH, 2024 (INDIO, CA): To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. A-list celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon).

The night wasn't just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.

This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake.

Top celebs and influencers in attendance included:

Nicole Williams - English

CELSIUS

@celsiusofficial | www.celsius.com

ABOUT CELSIUS HOLDINGS, INC.:

CELSIUS is a global company with a proprietary, clinically proven formula for its master brand CELSIUS® and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS® has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically proven to offer significant health benefits to its users. The five lines include CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® BCAA +Energy, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. CELSIUS® is sold nationally at Target, CVS, Walmart, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods, The Fresh Market, Sprouts, and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and Food Lion. It is also available on Amazon, at fitness clubs, and in select micro-markets across the country. For more information, please visit http://www.celsiusholdingsinc.com.

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