HOLLYWOOD, CA (October, 2022) – Paramount Pictures today announced SMILE “Cinema Week” Movie Fan Exclusive Rewards & Offers happening from Monday, October 10th through Thursday, October 13th.  This special rewards program is to thank the film’s biggest fans and to celebrate Smile playing exclusively in theatres on the big screen. 


After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can't explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.

The film opened to #1 in its first weekend of theatrical release, and in the first week has earned over $30M at the domestic box office. To-date, it has earned over $49 million in domestic box office in one week of release.

Fans at participating theatres nationwide, who are supporting the Cinema Week promotions, will have the chance to claim exclusive Smile rewards and offers curated just for them when they see Smile during Cinema Week 2022. Offers may vary from exhibitor to exhibitor across the country. Fans should check theatre local listings for participating Cinema Week locations.  Smile tickets are on sale at exhibitors’ websites & mobile apps and at participating theatre box offices nationwide. 


Starting Monday, October 10th, Cinema Week rewards and offers include:


·     Monday, October 10th:  Happy Monday Ticket Offer – a deal to smile about with tickets all day for Smile at the same price offered on Tuesdays.


·    Tuesday, October 11th:  Tuesday Ticket Prices – theatres’ own prevailing special prices for shows all day for Smile.


·     Wednesday, October 12th A Smile Exclusive 11” x 17” Collector’s Print commissioned and designed for fans by UK artist Doaly with Smile ticket purchase while supplies last.


·     Thursday, October 13th A Smile limited-edition NFT, powered by Awesimo, for fans who purchase Smile tickets online through select participating exhibitors’ websites and mobile apps. Terms and conditions apply.


Says Paramount Pictures President of Domestic Distribution Chris Aronson, “Horror fans everywhere showed up in droves to see this film upon its release and we want to reward them for their support, enthusiasm and loyalty with this special program. Our belief in this movie as a theatrical release really paid off, but our success is only as great as the fans who turn out and we’re beyond grateful for this incredible reception to Smile.” 


“Paramount continues to deliver premium content to exhibitors nationwide, along with unique promotions, driving more and more moviegoers to the cinema,” said Brandon Jones, Executive Chairman and Creator of Cinema Week. "After a truly blockbuster summer, we are excited to kick-off the fourth quarter with Cinema Week, a seven-day event with daily-themed activations, exclusive in-theatre giveaways and more including Paramount’s unique fan-based Smile offers!”




Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.



Cinema Week is an annual, week-long event hosted at movie theaters in the U.S., Canada, and the Caribbean, designed to unite cinemas of all sizes and celebrate the movie-going experience’s unique ability to connect us all. With a mission to preserve the culture of going to the movies, Cinema Week partners showcase exclusive in-theatre content, activations, giveaways, special guests, and more.


The first inaugural Cinema Week event kicked off in 2021 and created a national movement, unifying movie-goers, studios, neighborhood cinemas that continue to be the heartbeat of their communities, and major movie theaters, across the country.


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