NEXEN TIRE USA ANNOUNCED THE LAUNCH AND AVAILABILITY OF ROADIAN MTX OFF-ROAD TIRES "MUD TERRAIN XTREME"

NEXEN ADDS NEW SIZES TO ROADIAN MTX TIRE LINEUP – 33- 35- AND 37-INCH SIZES NOW AVAILABLE TO OFF-ROADERS NATIONWIDE  

• Nexen’s Mud Terrain Xtreme tires now include 33-, 35- and 37-inch tires for rim sizes ranging from 15-22 inches,
• Preferred by off-road enthusiasts, Roadian MTX features dual sidewall design, premium performance and competitive price point
• First round of MTX tires launched in April 2018 already exceeding forecasted customer demand

Nexen Roadian MTX features dual sidewalls, aggressive traction and superior control

Nexen Tire USA, a worldwide leader in high-performance, passenger, SUV / light truck and winter tire technology, announced the launch and availability of 33-, 35- and 37-inch Roadian MTX off-road tires, building upon the success of the initial launch of select tire sizes in April. The Roadian MTX Mud Terrain Xtreme is Nexen’s first pure off-road tire and these sizes have been highly anticipated by extreme off-road enthusiasts since its launch. The MTX is now available at dealers nationwide.  

This launch of larger sizes expands Nexen’s surge into the hardcore off-road market and caters to adventure enthusiasts who are looking for an aggressive tire design with premium functionality and a sensible price point. Its proprietary technology ensures superior performance in the most demanding scenarios – mud, sand, gravel, rock and snow – while maintaining exceptionally quiet performance on highway roads.    

“We took the best elements of current mud terrain tires and combined it with needs of the customer to ultimately create a premium tire that has exceeded expectations of everyone ranging from industry experts to the casual off-roader,” said Kyle Roberts, senior director of marketing for Nexen Tire USA. “Our expanded availability of larger tire sizes throughout the nation will undoubtedly continue our hard-charging efforts within the off-road community.”

The Roadian MTX features an F load range on all flotation sizes and maximum air pressure of 80 PSI for increased towing capacity. Additionally, the MTX also has exceptional low air pressure capacity, critical for extreme rock crawling and other off-road situations.  

Nexen announced the launch of its first-ever mud terrain tire during last year’s SEMA show, increasing interest from adventure seekers and cementing itself as a leader in the tire and off-road communities with a wider product catalogue available to customers and dealers.

The Roadian MTX is now available for purchase in 35 different sizes for rim sizes ranging from 15 to 22-inches. All sizes of the Roadian MTX are available at Nexen Tire dealers. To learn more about Nexen Tire’s product line or to locate a nearby dealer, visit https://www.nexentireusa.com/. 

 For more information, please contact nexen@godriven360.com.