WISH YOU WERE HERE: B&Bs Launch Digital Postcard Campaign that’s Good Enough to Eat
More than three dozen inns dotting the U.S. and beyond are coming together to offer a slice of comfort with recipes for baked apple goods that quarantined travelers can make at home in a nod toward National Apple Pie Day
Inns, beds and breakfast and boutique hotels across the country are sending some sweet messages to guests across the web and baking in some comfort, as part of a new ‘Wish You Were Here’ digital postcard campaign. Each postcard features a photo of an apple pie, edible apple roses, baked apple, or other apple treat, as a way to mark National Apple Pie Day on May 13.
“We miss our guests,” said Tamara Ehlin, owner of The Forsyth B&B in Kingston, New York, whose postcard features a mouthwatering apple tart. “Innkeepers aren’t inclined to ‘social distance,’ so this has been a very difficult time on many fronts.”
The new promotion includes 42 recipes, which the innkeepers will share via email, e-newsletter, and social media – culminating in batches of tweets, each inn individually sharing its entire recipe in 280-characters or less on May 13.
“If the travelers can’t come to us, we’ll go to the travelers,” said Samanta Franzetti, innkeeper at theAl Nifontano B&B in Varese, Italy. Al Nifontano’s digital postcard features an exquisite Italian torta di mele, aka apple pie.
The move comes as a way to ‘digitally un-distance’ and forge a connection with the travelers that the inns so wish could be sitting across the table, not on the other side of a computer screen. Many of the properties involved are presently closed, as mandated by their states, because of the COVID-19 pandemic. Each bed and breakfast, inn, and boutique hotel is monitoring the news – nationally and specific to their local area and will begin to welcome guests as soon as reasonably appropriate.
As the shelter-in-place orders remain, the independent lodging industry, as many others, has suffered unprecedented financial hardships. Property owners have had to contend with the loss of income and the anxiousness over the loss of their home – since many owners live on the premises too.
All of the participating properties are part of STILL INN BUSINESS, a preparedness campaign that launched earlier this month in a show of camaraderie to help these small business owners stay visible in the travel and hospitality space and boost economic optimism. The pro bono campaign has upward of 260 members and continues to grow daily.
All 42 recipes, images of postcards, food photos, and property photos are available upon request. Below are the 41 properties (+1 lodging association) with Pinterest-worthy postcards. To experience the different postcards or find interactive links to every recipe visit: https://stillinnbusiness.com/ wish-you-were-here.
Tiffany's B&B in Bismarck, AR
Moonshine Apple Pie
Moonshine Apple Pie
Stanford Inn and Resort in Mendocino, CA
Vegan Dutch Apple Cobbler
Vegan Dutch Apple Cobbler
Dancing Moon B&B in Clifton, CO
Deconstructed Apple Pie
Deconstructed Apple Pie
Carriage Way Inn in St. Augustine, FL
Easy Peasy Apple-Cinnamon Pie
Easy Peasy Apple-Cinnamon Pie
Americus Garden Inn in Americus, GA
Swedish Apple Pie
Swedish Apple Pie
Al Nifontano B&B in Varese, ITALY
Torta di Mele
Torta di Mele
Georges on York B&B in Taneytown, MD
Apple Cranberry Casserole
Apple Cranberry Casserole
Captain Swift Inn in Camden, ME
Old Fashioned Apple Pie
Old Fashioned Apple Pie
Timbercliffe Cottage Inn in Camden, ME
Sugar-Free Apple & Raspberry Galette
Sugar-Free Apple & Raspberry Galette
The Leonard at Logan House B&B in Grand Rapids, MI
Apple Roses
Apple Roses
Prairieside Suites Luxury B&B in Grandville, MI
Crystalized Apple Pie
Crystalized Apple Pie
A G Thomson House B&B in Duluth, MN
Whole Apple Pie
Whole Apple Pie
Gibson Mansion B&B in Missoula, MT
Apple Huckleberry Pie
Apple Huckleberry Pie
1899 Wright Inn & Carriage House in Asheville, NC
Apple Pie Muffins
Apple Pie Muffins
At Cumberland Falls B&B Inn in Asheville, NC
Apple Pie Cookies
Apple Pie Cookies
Engadine Inn and Cabins in Asheville, NC
Baked Apple with Vegan Granola
Baked Apple with Vegan Granola
Pinecrest B&B in Asheville, NC
Apple Hand Pies
Apple Hand Pies
Sweet Biscuit Inn in Asheville, NC
Sweet B Apple Pie
Sweet B Apple Pie
The Lion and the Rose B&B in Asheville, NC
Apple Cinnamon Bourbon Pie
Apple Cinnamon Bourbon Pie
Wildberry Lodge in Leicester, NC
Apple Pie
Apple Pie
Highland Lake Inn and Andover Barn in Andover, NH
Spiced Apple Loaf
Spiced Apple Loaf
The Glynn House In Ashland, NH
Orange Ginger Apple Cobbler
Orange Ginger Apple Cobbler
Dreamcatcher B&B in Taos, NM
Green Chile Apple Pie with a Taos Twist
Green Chile Apple Pie with a Taos Twist
Hudson Valley Lodging Association in Hudson Valley, NY
Baked Apple Strudel Pie
Baked Apple Strudel Pie
Caldwell House B&B in Salisbury Mills, NY
Dena's Apple Pie
Dena's Apple Pie
The Forsyth B&B in Kingston, NY
Apple Tart
Apple Tart
Chehalem Ridge B&B in Newberg, OR
Crustless Apple Pie
Crustless Apple Pie
Old Parkdale Inn B&B in Parkdale, OR
Apple Pie Cookies
Apple Pie Cookies
Heceta Lighthouse B&B in Yachats, OR
Apple Strudel
Apple Strudel
Historic Smithton Inn in Ephrata, PA
Shoo Fly Pie
Shoo Fly Pie
Twin Pine Manor in Ephrata, PA
Apple Pie
Apple Pie
Carriage Corner Bed & Breakfast in Intercourse, PA
Mini Apple Tarts
Mini Apple Tarts
BF Hiestand House B&B in Marietta, PA
Open-Face Apple Pie
Open-Face Apple Pie
Grape Arbor B&B in North East, PA
Cran Apple Pie
Cran Apple Pie
Brownstone Colonial Inn in Reinholds, PA
Fresh Apple Pie
Fresh Apple Pie
Artist's Inn in Terre Hill, PA
Apple Cream Pie
Apple Cream Pie
Summer Creek Inn in Rapid City, SD
Apple Slab Pie with Crumb Top
Apple Slab Pie with Crumb Top
Blisswood B&B in Cat Spring, TX
Best Ever Apple Streusel Pie
Best Ever Apple Streusel Pie
Walker Manor in Gladewater, TX
Texas Baked Apple Pie
Texas Baked Apple Pie
The Rosevine Inn in Tyler, TX
American Apple Pie
Strong House Inn in Vergennes, VT
Individual Baked Apple Pie
Individual Baked Apple Pie
Miller Tree Inn in Forks, WA
Welsh Apple Pie
Welsh Apple Pie
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