WISH YOU WERE HERE: B&Bs Launch Digital Postcard Campaign that’s Good Enough to Eat.

WISH YOU WERE HERE: B&Bs Launch Digital Postcard Campaign that’s Good Enough to Eat  
More than three dozen inns dotting the U.S. and beyond are coming together to offer a slice of comfort with recipes for baked apple goods that quarantined travelers can make at home in a nod toward National Apple Pie Day

 Inns, beds and breakfast and boutique hotels across the country are sending some sweet messages to guests across the web and baking in some comfort, as part of a new ‘Wish You Were Here’ digital postcard campaign. Each postcard features a photo of an apple pie, edible apple roses, baked apple, or other apple treat, as a way to mark National Apple Pie Day on May 13.

“We miss our guests,” said Tamara Ehlin, owner of The Forsyth B&B in Kingston, New York, whose postcard features a mouthwatering apple tart. “Innkeepers aren’t inclined to ‘social distance,’ so this has been a very difficult time on many fronts.”

The new promotion includes 42 recipes, which the innkeepers will share via email, e-newsletter, and social media – culminating in batches of tweets, each inn individually sharing its entire recipe in 280-characters or less on May 13.

“If the travelers can’t come to us, we’ll go to the travelers,” said Samanta Franzetti, innkeeper at theAl Nifontano B&B in Varese, Italy. Al Nifontano’s digital postcard features an exquisite Italian torta di mele, aka apple pie.

The move comes as a way to ‘digitally un-distance’ and forge a connection with the travelers that the inns so wish could be sitting across the table, not on the other side of a computer screen. Many of the properties involved are presently closed, as mandated by their states, because of the COVID-19 pandemic. Each bed and breakfast, inn, and boutique hotel is monitoring the news – nationally and specific to their local area and will begin to welcome guests as soon as reasonably appropriate.

As the shelter-in-place orders remain, the independent lodging industry, as many others, has suffered unprecedented financial hardships. Property owners have had to contend with the loss of income and the anxiousness over the loss of their home – since many owners live on the premises too.

All of the participating properties are part of STILL INN BUSINESS, a preparedness campaign that launched earlier this month in a show of camaraderie to help these small business owners stay visible in the travel and hospitality space and boost economic optimism. The pro bono campaign has upward of 260 members and continues to grow daily.

All 42 recipes, images of postcards, food photos, and property photos are available upon request. Below are the 41 properties (+1 lodging association) with Pinterest-worthy postcards. To experience the different postcards or find interactive links to every recipe visit: https://stillinnbusiness.com/wish-you-were-here.

Tiffany's B&B in Bismarck, AR
Moonshine Apple Pie

Stanford Inn and Resort in Mendocino, CA
Vegan Dutch Apple Cobbler

Dancing Moon B&B in Clifton, CO
Deconstructed Apple Pie

Carriage Way Inn in St. Augustine, FL
Easy Peasy Apple-Cinnamon Pie

Americus Garden Inn in Americus, GA
Swedish Apple Pie

Al Nifontano B&B in Varese, ITALY
Torta di Mele

Georges on York B&B in Taneytown, MD
Apple Cranberry Casserole

Captain Swift Inn in Camden, ME
Old Fashioned Apple Pie

Timbercliffe Cottage Inn in Camden, ME
Sugar-Free Apple & Raspberry Galette

The Leonard at Logan House B&B in Grand Rapids, MI
Apple Roses

Prairieside Suites Luxury B&B in Grandville, MI
Crystalized Apple Pie

A G Thomson House B&B in Duluth, MN
Whole Apple Pie

Gibson Mansion B&B in Missoula, MT
Apple Huckleberry Pie

1899 Wright Inn & Carriage House in Asheville, NC
Apple Pie Muffins

At Cumberland Falls B&B Inn in Asheville, NC
Apple Pie Cookies

Engadine Inn and Cabins in Asheville, NC
Baked Apple with Vegan Granola

Pinecrest B&B in Asheville, NC
Apple Hand Pies

Sweet Biscuit Inn in Asheville, NC
Sweet B Apple Pie

The Lion and the Rose B&B in Asheville, NC
Apple Cinnamon Bourbon Pie

Wildberry Lodge in Leicester, NC
Apple Pie

Highland Lake Inn and Andover Barn in Andover, NH
Spiced Apple Loaf

The Glynn House In Ashland, NH
Orange Ginger Apple Cobbler

Dreamcatcher B&B in Taos, NM
Green Chile Apple Pie with a Taos Twist

Hudson Valley Lodging Association in Hudson Valley, NY
Baked Apple Strudel Pie

Caldwell House B&B in Salisbury Mills, NY
Dena's Apple Pie

The Forsyth B&B in Kingston, NY
Apple Tart

Chehalem Ridge B&B in Newberg, OR
Crustless Apple Pie

Old Parkdale Inn B&B in Parkdale, OR
Apple Pie Cookies

Heceta Lighthouse B&B in Yachats, OR
Apple Strudel

Historic Smithton Inn in Ephrata, PA
Shoo Fly Pie

Twin Pine Manor in Ephrata, PA
Apple Pie

Carriage Corner Bed & Breakfast in Intercourse, PA
Mini Apple Tarts

BF Hiestand House B&B in Marietta, PA
Open-Face Apple Pie

Grape Arbor B&B in North East, PA
Cran Apple Pie

Brownstone Colonial Inn in Reinholds, PA
Fresh Apple Pie

Artist's Inn in Terre Hill, PA
Apple Cream Pie

Summer Creek Inn in Rapid City, SD
Apple Slab Pie with Crumb Top

Blisswood B&B in Cat Spring, TX
Best Ever Apple Streusel Pie

Walker Manor in Gladewater, TX
Texas Baked Apple Pie

The Rosevine Inn in Tyler, TX
American Apple Pie

Strong House Inn in Vergennes, VT
Individual Baked Apple Pie

Miller Tree Inn in Forks, WA
Welsh Apple Pie

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